A communication strategy must be built into every activity and project for our efforts to make the most impact.
Per the League of Women Voters website:
“Everything a League does involves communications: voter services, Citizen information, advocacy, membership, fundraising, etc. The target audience may be internal/external or both. The key is making sure that your League’s message is focused, that it is heard and understood, and that it will have the maximum impact on the intended audience. To be effective, a communications strategy cannot be undertaken as an afterthought. It must be built into every activity and project on the League’s agenda.”
The same applies to our efforts, so we’ve provided a listing here to start from, if you don’t already have a communication strategy in place: